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Dacey Rankins

hat ein neuen Blog hinzugefügt Marketing and Advertising
2025-09-25 17:41:37 -

How to Increase Brand Recognition and the Role of a CMO
In today’s saturated marketplace, brand recognition is crucial for business success. A strong brand is instantly identifiable, evokes trust, and drives customer loyalty. The Chief Marketing Officer (CMO) plays a pivotal role in strategizing, executing, and measuring brand-building initiatives. This article provides a comprehensive guide on how to increase brand recognition, conduct a...

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Dacey Rankins

hat ein neuen Blog hinzugefügt Marketing and Advertising
2025-10-24 15:55:32 -

When and How Should a Brand Reposition (or Update Positioning)?
Introduction: The Constant Evolution of Perception No brand exists in a vacuum. Markets shift, technologies evolve, competitors innovate, and consumer values change. What worked yesterday might not resonate tomorrow. That’s why brand repositioning — the process of reshaping how your brand is perceived — is not a one-time event, but a natural stage in a brand’s life...

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Dacey Rankins

hat ein neuen Blog hinzugefügt Marketing and Advertising
2025-09-25 15:34:46 -

Why Do Companies Rebrand?
Rebranding is one of the most powerful — and risky — strategies a business can pursue. At its core, rebranding means reshaping how your company is perceived by the market. It can be as simple as a logo refresh or as sweeping as redefining your company’s mission, vision, and values. But why do companies rebrand in the first place? The decision is never taken lightly....

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