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Dacey Rankins

added blog Marketing and Advertising
2025-11-03 15:00:19 -

How Do I Measure the Success of Social Media Marketing (ROI)?
Measuring success in social media marketing is one of the biggest challenges for businesses of all sizes. It’s easy to see vanity metrics like likes and followers climb, but the real question is: are your efforts translating into meaningful business results? Return on Investment (ROI) in social media isn’t just about money—it’s about value: brand visibility, audience...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-29 16:57:04 -

How to Distribute a Press Release Effectively: Strategies for Maximum Impact
Issuing a press release is only half the battle — the other half is ensuring it reaches the right audience in the right way. Even a well-crafted release with newsworthy content will fail if it lands in the wrong inbox, gets ignored by journalists, or lacks visibility online. Press release distribution is a strategic process that requires planning, targeting, timing, and follow-up to...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-08 17:24:18 -

How to Measure and Track Influencer Marketing ROI: A Complete Guide for 2025
Introduction: Why Measuring Influencer ROI Matters Influencer marketing has evolved from a trendy tactic into a central pillar of digital marketing strategy. Brands now spend billions annually collaborating with creators across Instagram, TikTok, YouTube, and emerging platforms. However, despite its popularity, many marketers still struggle to quantify the true return on investment (ROI) of...

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Dacey Rankins

added blog Marketing and Advertising
2025-11-03 14:55:24 -

Is Content More Important Than Technical SEO? Understanding the Balance for 2025 Success
Search engine optimization (SEO) has evolved dramatically over the years. Once upon a time, keyword stuffing and a few backlinks were enough to rank. Today, SEO success requires a fine balance between content quality and technical precision. The age-old question—“Is content more important than technical SEO?”—misses the point. In 2025, the right answer is: both matter...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-30 16:32:11 -

What Is Earned Media?
Understanding Its Value, Role, and Impact in Modern Public Relations In the landscape of modern communications, the term “earned media” frequently comes up alongside paid advertising and owned content. But what does it actually mean, and why is it considered the gold standard of public relations? Earned media refers to coverage, attention, or exposure a brand gains voluntarily...

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Dacey Rankins

added blog Marketing and Advertising
2025-11-04 17:24:20 -

What Tools Should I Use for Social Media Management and Analytics?
Managing multiple social platforms, creating content, engaging followers, and analyzing results can be overwhelming — especially as your business grows. That’s where social media management and analytics tools come in. These tools streamline workflows, save time, and give you valuable data to make smarter marketing decisions. Below is a detailed guide on how to choose and use the...

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