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How Is a Marketing Strategy Different from a Marketing Plan or Tactics?Introduction Marketing is often described as both an art and a science, but one of the most persistent sources of confusion is the distinction between marketing strategy, marketing plan, and marketing tactics. Professionals, even experienced ones, frequently use these terms interchangeably — leading to misaligned campaigns, wasted budgets, and inconsistent messaging. Understanding the...0 Commentaires 0 Parts 2KB Vue 0 Aperçu
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What Are the Risks of Launching a New Product (and How to Avoid Them)?Launching a new product can be one of the most exciting — and dangerous — moments for a business.It’s the moment where innovation meets the market, and the stakes couldn’t be higher. A well-executed launch can elevate a brand into industry leadership, while a poorly prepared one can waste months (or years) of work and damage credibility. In this in-depth guide...0 Commentaires 0 Parts 4KB Vue 0 Aperçu
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What Should B2B Leaders Ask to Drive Growth and Refine Marketing Strategy?In B2B organizations, growth doesn’t happen by chance—it’s the result of disciplined strategy, constant measurement, and a willingness to adapt. Yet, many leadership teams fall into the trap of focusing only on surface-level metrics like quarterly revenue or lead volume. While important, these numbers don’t tell the full story. The most successful B2B leaders ask better...0 Commentaires 0 Parts 3KB Vue 0 Aperçu