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Dacey Rankins

added blog Marketing and Advertising
2026-01-26 16:46:17 -

Can Newspaper Ads Include QR Codes or URLs?
For years, one of the biggest criticisms of newspaper advertising was that it couldn’t connect easily to digital experiences. Print ads were static, difficult to track, and disconnected from online conversion paths. That is no longer true. Today, QR codes and URLs allow newspaper ads to seamlessly bridge the gap between print and digital, turning a traditional newspaper placement into a...

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Dacey Rankins

added blog Marketing and Advertising
2026-01-26 16:19:03 -

How Do I Measure Newspaper Advertising Effectiveness?
One of the most common criticisms of newspaper advertising is that it’s “hard to measure.” Unlike digital ads—where clicks, impressions, and conversions are tracked automatically—newspaper ads require a more intentional approach to measurement. That does not mean newspaper advertising is unmeasurable. It means it must be measured differently. This article...

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