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Dacey Rankins

added blog Marketing and Advertising
2025-11-13 17:21:15 -

Best Practices for Video Marketing — Quality, Storytelling, Captions, Format, Mobile-Friendly, CTA
Introduction Creating video content is only half the equation; making it effective requires a strategic approach to quality, storytelling, format, accessibility, and calls-to-action (CTA). Well-produced videos not only engage viewers but also drive measurable business results. Poor execution, on the other hand, can waste resources and harm your brand perception. This article outlines the best...

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Dacey Rankins

added blog Marketing and Advertising
2025-11-10 16:34:03 -

How Much Will Video Marketing Cost — and How Should You Budget for It?
Introduction Video marketing has become an essential part of modern brand strategy. Whether you’re a small business creating social media clips or a global enterprise producing cinematic campaigns, the question remains the same: How much should I budget for video marketing? The answer depends on multiple factors — production quality, distribution strategy, recurring costs, and...

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