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Dacey Rankins

added blog Marketing and Advertising
2025-11-07 19:35:43 -

Why Should I Use Video Marketing? The Strategic Benefits for Modern Businesses
Introduction In an increasingly digital and visually driven world, video marketing has become one of the most powerful tools for modern businesses. It’s not merely a passing trend—it’s a central strategy for reaching, engaging, and converting today’s audiences. The question isn’t whether to use video marketing anymore; it’s how effectively to leverage it....

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Dacey Rankins

added blog Marketing and Advertising
2025-11-07 20:05:27 -

Why Should I Use Video Marketing? The Strategic Benefits for Modern Businesses
Introduction Video marketing is one of the most flexible and powerful tools in a business’s communication strategy. Yet one of the first questions marketers face is: What type of video should we create?With so many formats—explainer videos, testimonials, ads, live streams, educational clips, and more—selecting the right one can feel overwhelming. The key is alignment. Each...

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Dacey Rankins

added blog Marketing and Advertising
2026-02-24 13:09:54 -

How Does TV Advertising Compare to Online Video Advertising?
Video advertising is one of the most powerful marketing formats available today. But businesses now face a major decision: Should you invest in traditional TV advertising, or focus on online video advertising? Both channels deliver visual storytelling, emotional engagement, and brand awareness. However, they differ significantly in targeting, cost structure, measurement, scalability, and...

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Dacey Rankins

added blog Marketing and Advertising
2025-11-13 17:07:52 -

Mastering Web Marketing: Channels, Metrics, and Strategic Integration
1. Choosing the Right Web Marketing Channels Web marketing offers an array of powerful tools, but not every channel suits every business. The most effective approach involves aligning your choice of channels with your business goals, audience behavior, and available resources. a. Search Engine Optimization (SEO) SEO focuses on improving your website’s visibility on search engines like...

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Dacey Rankins

added blog Marketing and Advertising
2025-11-12 16:06:19 -

Understanding Viral Marketing: Power, Pitfalls, and Practical Strategy
1. Introduction: The Allure of Going Viral In today’s fast-moving digital ecosystem, viral marketing represents the ultimate amplification of brand storytelling. A single post, meme, or video can spread across millions of screens in hours, achieving reach that once required massive advertising budgets. However, virality is unpredictable. For every campaign that takes off, dozens fade...

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