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What Is the Difference Between a Lead and a Prospect?
The terms lead and prospect are often used interchangeably — but they are not the same...
How do I become an entrepreneur?
Becoming an entrepreneur is an exciting journey that involves identifying opportunities, taking...
Beyond GDP: other ways to measure the economy
Key points
Gross national product, or GNP, includes what is produced...
Who Is the Target Audience, and What Role Do They Play in Positioning?
Introduction: The Heart of Every Brand Strategy
No matter how innovative your product or...
Contests
Concursus (Latin concursus - clash, coincidence) is a competition, the competition of several...