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How Long Does a Viral Campaign Last — and How Sustainable Is It?
Introduction
Viral marketing is often described as lightning in a bottle — brilliant,...
What Is Facebook Pixel and How Does It Work?
The Facebook Pixel—now officially called the Meta Pixel—is one of the most important...
How Should I Prepare for a Negotiation?
Introduction: Why Preparation Is the Real Secret to Negotiation Success
There is a common...
How Can a Startup CEO Effectively Scale the Company?
Scaling a startup is one of the most challenging—and rewarding—phases in a...
How Do I Reduce Facebook Ad Costs?
Facebook advertising can be incredibly powerful—but it can also become expensive fast if...