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How Do You Calculate Conversion Rate?
Conversion Rate Optimization (CRO) is one of the most powerful tools for improving business...
B2B Marketing Often Targets a Buying Group—You Have to Define Each Member and Their Influence
Unlike B2C marketing, where a single individual often makes the purchase decision, B2B buying is...
How Flexible Should My Pricing Be?
Pricing is not just about setting a number and leaving it there. In dynamic markets where...
How Do I Advertise My Business?
Advertising your business is not about “running ads” — it’s about...
How to Measure the Success and ROI of Guerrilla Marketing Campaigns
Tracking creativity: from buzz to business results.
Introduction: The Challenge of Measuring...