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How Do they celebrate the new years in Africa?
Connection between the calendar and natural phenomena, new Year's rituals of Africans and the...
What Metrics or KPIs Should I Use to Measure Business Development Success?
Business development often feels abstract compared to sales or marketing. Sales has closed deals....
Politics
Politics, the dynamic realm where power, policy, and people intersect, remains one of the most...
Why Is Emotional Appeal Important in B2C Marketing?
When it comes to Business-to-Consumer (B2C) marketing, the emotional connection between a brand...
What Are the Main B2C Business Models?
Business-to-Consumer (B2C) marketing is the backbone of the global economy. Every time an...