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How to Identify and Qualify New Business Opportunities or Partnerships: A Complete 3,000-Word Guide
Introduction
Identifying and qualifying business opportunities is one of the most critical...
How to Measure the Success and ROI of Guerrilla Marketing Campaigns
Tracking creativity: from buzz to business results.
Introduction: The Challenge of Measuring...
What Problem Does This Product Solve, and Who Is It For?
Before any marketing campaign, pricing model, or promotional plan takes shape, there’s one...
How Do We Audit Past Marketing Efforts to Inform a Better Strategy?
Introduction
A marketing strategy without reflection is like sailing without a compass. Even the...
Navigating the Labyrinth: Understanding the Role and Function of Government
Navigating the Labyrinth: Understanding the Role and Function of Government
In the complex...