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What Is the Personal Life Story of Famous Advertisers?
Advertising history is often told through campaigns, agencies, and awards, but behind every...
How Do You Know If a Product Is Ready for Launch?
You’ve spent months developing your product. You’ve invested in design, engineering,...
The Risks and Pitfalls of Viral Marketing — Understanding the Downside of Going Viral
Introduction
Viral marketing is often portrayed as the holy grail of modern brand growth —...
How Do You Build and Validate a Management Science Model?
Building a Management Science model involves several systematic steps, from defining the problem...
Why are people so attracted to jewelry?
Have you ever wondered why you like gold and precious stones so much? Why do you want to buy...