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How Do I Align Marketing With Sales and Understand the Buyer’s Journey?
One of the most common challenges in B2B marketing is the disconnect between marketing and sales...
What Is the Product Planning Process?
Product planning is the backbone of effective product management. It transforms a vision into...
How changes in the cost of living are measured
Key points
The Consumer Price Index, or CPI is a measure of...
Can Someone Become a CEO Without Certain Education Credentials—Like an MBA?
While many CEOs hold MBAs or advanced degrees, it is not a strict requirement for reaching the...
The Risks and Pitfalls of Using User-Generated Content (UGC): Managing the Double-Edged Sword
Introduction
User-Generated Content (UGC) is one of the most powerful tools in modern marketing....