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What Was the Dot-Com Boom?
The dot-com boom was a remarkable period in the late 1990s when the rapid growth of the internet...
What Is Guerrilla Marketing? Definition, Core Principles, and Modern Applications
Introduction
Marketing has always been about grabbing attention — but in today’s...
What are marketing communications?
Marketing communications, like any other communications, consist of certain elements, these are:...
Decisions within a budget constraint
Key points
The budget constraint is the boundary of the opportunity...
The economics of pollution
Key Points
Economic production can cause environmental damage. This tradeoff...