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What Does a Sales Manager Do?
A sales manager is one of the most influential roles in any revenue-driven organization. While...
What’s the Difference Between User Retention and Churn?
When businesses measure customer health, two metrics consistently come up: retention and churn....
What Is David Ogilvy’s Biography?
Few names in advertising carry as much weight as David Ogilvy. Often referred to as the father of...
How Can Hiring Stay Legal and Ethical with AI Screening?
Artificial Intelligence (AI) is increasingly used in recruitment to screen resumes, evaluate...
How Do Ads (Google & Facebook) Help Generate Leads?
Paid advertising is one of the fastest and most controllable ways to generate leads. When done...