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How to Measure the Success of a Viral Marketing Campaign — Metrics That Matter
Introduction
In marketing, “going viral” is often treated as the ultimate badge of...
Elasticity and tax revenue
Key points
Tax incidence is the manner in which the tax burden is divided...
How Long Should a Facebook Ad Campaign Run?
One of the most common—and costly—mistakes advertisers make with Facebook ads is...
Who Initiates the Mentoring? Mentor or Mentee?
One of the most common questions about mentoring is: “Who should make the first...
What Types of Billboards Are There?
Billboard advertising is one of the oldest and most recognizable forms of marketing, yet many...