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B2B Marketing Often Targets a Buying Group: How to Define Each Member and Their Influence
In B2B marketing, purchasing decisions are rarely made by a single individual. Unlike B2C, where...
How Do We Differentiate Our Brand in a Crowded B2B Market?
The B2B market is more competitive than ever. With new entrants, commoditization of technology,...
What’s the Difference Between Recruitment and Selection?
Although the terms recruitment and selection are often used interchangeably, they refer to two...
Price ceilings and price floors
Key points
Price ceilings prevent a price from rising above a certain level....
How Do I Monetize a Podcast? (Ads, Sponsorships, and Listener Support)
Introduction: Turning Passion into Profit
Podcasting often begins as a creative or professional...