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B2B Marketing Often Targets a Buying Group: How to Define Each Member and Their Influence
In B2B marketing, purchasing decisions are rarely made by a single individual. Unlike B2C, where...
Understanding Philanthropy: The Art of Giving Back
Understanding Philanthropy: The Art of Giving Back
In a world often marked by division and...
Aladdin (1992)
A kind-hearted street urchin and a power-hungry Grand Vizier vie for a magic lamp that has the...
How Does B2C Marketing Differ from B2B Marketing?
Marketing is not one-size-fits-all. While many principles overlap, B2C (Business-to-Consumer) and...
Why Blogging Can't Be Delegated? Or How to Forget About Sales?
I often meet experts who complain about the lack of sales through a blog, and when we start to...