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What Are the Key Functions of Sales Management?
Sales management is not a single task — it’s a set of interdependent functions that...
How Much Does It Cost? / What’s Included in the Price?
One of the first questions customers ask—whether shopping for software, consumer products,...
What Salary Should I Ask For?
What Salary Should I Ask For?
A Practical Guide for Job Seekers and Applicants
One of the most...
Do We Need Influencers or Big-Budget Paid Ads to Go Viral?
Introduction
One of the most common questions businesses ask about viral marketing is whether it...
How Reliable Are Market Research Results? (And How Much Should You Trust Them?)
Introduction: The Confidence Problem in Market Research
Market research is often described as...