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B2B Marketing Often Targets a Buying Group—You Have to Define Each Member and Their Influence
Unlike B2C marketing, where a single individual often makes the purchase decision, B2B buying is...
Black Hawk Down (1997)
The story of 160 elite U.S. soldiers who dropped into Mogadishu in October 1993 to capture two...
When Is Debt “Bad” vs. “Good”?
When Is Debt “Bad” vs. “Good”?
Debt often carries a negative reputation...
Skyscrapers
A skyscraper is a very tall (or very long, see horizontal skyscraper) multi-storey building with...
When Brands Should Create Their Own Media
It is important to be clear that creating, launching, and maintaining your own brand media is...