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Moneyball. (2011)
Oakland A's general manager Billy Beane's successful attempt to assemble a baseball team on a...
What is the difference between branding, performance and brand formation
Marketing is a multifaceted discipline that involves a variety of strategies and tactics. Among...
Bowling for Columbine (2002)
Filmmaker Michael Moore explores the roots of America's predilection for gun violence.
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What role does leadership play in crisis management?
In times of crisis, the effectiveness of an organization’s response largely depends on the...
What Is a Business Biography?
A business biography is a detailed account of a person’s career and professional...