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What Is a User Story?
In product development, especially in Agile and Scrum methodologies, the term user story plays a...
The building blocks of Keynesian analysis
Key points
Keynesian economics is based on two main ideas. First, aggregate demand...
What Makes Good Positioning vs Bad Positioning? (Common Mistakes and How to Avoid Them)
Introduction: The Fine Line Between Clarity and Confusion
Every brand occupies a place in the...
What is Content Marketing?
Content marketing is one of the most powerful approaches in modern business strategy. Unlike...
The Good, the Bad and the Ugly. (1966)
A bounty hunting scam joins two men in an uneasy alliance against a third in a race to find a...