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How Should I Split Equity with Co-Founders?
Equity distribution is one of the most critical and potentially sensitive decisions a founding...
What Is a Business Biography?
A business biography is a detailed account of a person’s career and professional...
What Are Common Tactical Questions Around SEO, Content Marketing, and Campaign Execution?
Marketing leaders often talk strategy—setting goals, defining ICPs, or positioning brands....
Beyond GDP: other ways to measure the economy
Key points
Gross national product, or GNP, includes what is produced...
10 mistakes that will kill your expert video
Many experts make these mistakes and lose their audience. But they are easy to avoid - I have put...