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What are marketing communications?
Marketing communications, like any other communications, consist of certain elements, these are:...
What Is Influencer Marketing?
Definition, scope, and how it works.
Introduction: The Rise of Influencer Marketing
In...
What are the Steps in the Customer Development Process?
The Customer Development process is a strategic framework used by entrepreneurs, startups, and...
How Do I Measure TV Advertising Effectiveness?
One of the most common concerns about television advertising is measurement.
Unlike digital ads...
Ford против Ferrari. Ford v Ferrari. (2019)
В начале 1960-х Генри Форд II принимает решение улучшить имидж компании и сменить курс на...