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How Do I Build Rapport With Customers?
Building rapport with customers is one of the most important — and misunderstood —...
What Size Are Outdoor Advertising Billboards?
One of the most important practical questions in outdoor advertising is billboard size. Billboard...
Is MLM the Same as a Pyramid Scheme?
Introduction
Few topics in business generate as much confusion—or controversy—as the...
What Is the Difference Between a Lead and a Prospect?
The terms lead and prospect are often used interchangeably — but they are not the same...
The Keynesian perspective on market forces
Key points
The Keynesian prescription for stabilizing the economy implies...