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Common Mistakes and Pitfalls in Market Research (and How to Avoid Them)
Introduction: Why Good Research Still Fails
Even the most ambitious marketing teams and...
How to Evaluate or Measure If Your Positioning Is Working
Introduction: Positioning Is a Promise — Measurement Shows If You Kept It
Brand...
What Are the Biggest Challenges for Startup Founders
Starting a business is a rewarding yet challenging journey. As a startup founder, you face...
The Main Types of Direct Marketing (With Examples)
Introduction: Why Knowing the Types Matters
Direct marketing has grown far beyond flyers and...
10 Tips on How to Make Money as a Designer
You might think that the matter is in the lack of higher education, but today it is not necessary...