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What Metrics and KPIs Should Be Used to Measure Marketing Success?
Introduction
In marketing, success is only as clear as the metrics used to define it. Without...
Forrest Gump. (1994)
The presidencies of Kennedy and Johnson, the Vietnam War, the Watergate scandal and other...
How Can I Ensure Ethical Fundraising Practices?
Fundraising is essential for many organizations, whether they are nonprofits, community groups,...
Calm with Horses.(2020)
Douglas 'Arm' Armstrong has become the feared enforcer for the drug-dealing Devers family, whilst...
The Risks and Pitfalls of Viral Marketing — Understanding the Downside of Going Viral
Introduction
Viral marketing is often portrayed as the holy grail of modern brand growth —...