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        What are public goods?
        
      
                      
Key points
A public good has two key characteristics: it is...
                  
        
      
        The Apartment. (1960)
        
      
                      A Manhattan insurance clerk tries to rise in his company by letting its executives use his...
                  
        
      
        Performance Marketing in B2B and B2B2C: What to Do If the Context Doesn't Work
        
      
                      B2B lead generation is not an easy task. Its implementation is complicated by the characteristic...
                  
        
      
        Why Is Emotional Appeal Important in B2C Marketing?
        
      
                      When it comes to Business-to-Consumer (B2C) marketing, the emotional connection between a brand...
                  
        
      
        What is OneLake?
        
      
                      In today’s digital-first world, organizations produce and store more data than ever before....