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Google Ads contextual advertising: an effective way to attract customers
Contextual advertising in Google Ads (formerly known as Google AdWords) is one of the most...
Selling or Closing a Business: A Guide for Entrepreneurs
Whether you're looking to move on to new opportunities or simply want to exit your business,...
What Are the Best Books for Startup Founders?
Starting a business is an exciting yet challenging journey, and as a startup founder, you're...
How to Reduce Email Unsubscribes (and Keep Subscribers Engaged)
Introduction
Every email marketer has experienced it: after putting effort into creating a...
How CMOs Measure Marketing Effectiveness and Overcome Challenges
In today’s rapidly evolving business landscape, measuring marketing effectiveness is...