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How Long Does a Viral Campaign Last — and How Sustainable Is It?
Introduction
Viral marketing is often described as lightning in a bottle — brilliant,...
Why can't you travel from North America to South America by car
North and South America are connected by a narrow strip of land - the Isthmus of Panama, several...
What is National Insurance?
What is National Insurance?
National Insurance (NI) is a system of contributions paid by workers...
How Do I Measure Advertising Success?
Advertising without measurement is like driving with your eyes closed. You may move forward, but...
Game Studies: The Intersection of Play, Culture, and Technology
Game studies is an interdisciplinary field that examines games as a cultural and social...