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How Long Does a Viral Campaign Last — and How Sustainable Is It?
Introduction
Viral marketing is often described as lightning in a bottle — brilliant,...
Decisions within a budget constraint
Key points
The budget constraint is the boundary of the opportunity...
What Is Your Goal With This Data?
One of the most critical but often overlooked questions in analytics is: “What is your goal...
Сокровища Сьерра-Мадре. The Treasure of the Sierra Madre. (1948)
В небольшом мексиканском городке Тампико знакомятся два бедняка Доббс и Кертин. От местного...
Is User-Generated Content Suitable for All Brands and Industries?
Introduction
User-Generated Content (UGC) has transformed the marketing landscape. From social...