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How Long Does a Viral Campaign Last — and How Sustainable Is It?
Introduction
Viral marketing is often described as lightning in a bottle — brilliant,...
Сокровища Сьерра-Мадре. The Treasure of the Sierra Madre. (1948)
В небольшом мексиканском городке Тампико знакомятся два бедняка Доббс и Кертин. От местного...
How to Analyze and Interpret Market Research Data (Turning Insights into Action)
Introduction
Collecting market research data is only half the battle — the real value lies...
What are the key components of a crisis management plan?
In today’s fast-paced and often unpredictable world, businesses and organizations need to...
Micro vs Macro vs Mega Influencers: What’s the Difference and When Should You Use Each?
Introduction: The Changing Face of Influence
Influencer marketing has transformed from a fringe...