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What Role Does a CFO Play in Strategy?
What Role Does a CFO Play in Strategy?Understanding the Strategic CFO
For much of the past...
Who Are the Stakeholders and What Are Their Interests? Identifying Sponsors, End-Users, Decision-Makers, and Managing Engagement
Understanding who your stakeholders are—and what they care about—is one of the most...
What Are the Main Sources of Business Finance?
What Are the Main Sources of Business Finance?
Finance is the lifeblood of any business. Whether...
B2B Marketing Often Targets a Buying Group—You Have to Define Each Member and Their Influence
Unlike B2C marketing, where a single individual often makes the purchase decision, B2B buying is...
Exploring the Ends of the Earth: A Journey into the Polar Regions
Exploring the Ends of the Earth: A Journey into the Polar Regions
The polar regions,...