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How Does Online Advertising Compare to Traditional Advertising?
Advertising has always been about reaching the right audience with the right message. What has...
What Is the Viral Coefficient (K-Factor) and How Is It Calculated?
Viral growth has become a defining characteristic of some of the world’s most successful...
What Does It Mean to Pivot in Lean Startup Terms?
In the world of startups, the ability to adapt and change direction is crucial for survival. One...
Citizenfour (2014)
A documentarian and a reporter travel to Hong Kong for the first of many meetings with Edward...
Competitive Intelligence
Competitive Intelligence (abbr. CI) is the collection and processing of data from various sources...