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What is software licensing and how does it work?
Any software is a product of intellectual activity, so only the developer or copyright holder can...
What is the Best Way to Scale a Startup?
Scaling a startup is one of the most exciting yet challenging phases in an entrepreneur’s...
How Does B2C Marketing Differ from B2B Marketing?
Marketing is not one-size-fits-all. While many principles overlap, B2C (Business-to-Consumer) and...
Interaction with contractors — how to improve work with a programmer
In general, is it worth trying to improve this interaction with developers at all? Why should the...
What Challenges Do CMOs Face?
The role of the Chief Marketing Officer (CMO) has never been more demanding. Once seen primarily...