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How Do I Launch a New Product Under My Existing Brand?
Launching a new product is one of the most exciting — and risky — endeavors for any...
What Is Business Development / What Does a Business Development Manager Do?
Business development (BD) is one of the most misunderstood functions in modern organizations....
Changes in equilibrium price and quantity: the four-step process
Key points
There is a four-step process that allows us to predict how an event...
YouTube and Web Marketing Synergy: Building a Unified Brand Presence
1. From Channel to Ecosystem: Rethinking YouTube’s Role
In the past, many businesses...
How Does Affiliate Marketing Work?
Affiliate marketing is one of the most widely adopted digital marketing strategies worldwide....