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How to Measure Marketing ROI: What Metrics Actually Matter
Introduction: Why Measuring Marketing ROI Matters
In the modern business world, marketing...
What Problem Does This Product Solve, and Who Is It For?
Before any marketing campaign, pricing model, or promotional plan takes shape, there’s one...
What Is User-Generated Content (UGC)?
Introduction
In the modern digital ecosystem, every customer has a voice — and those...
Life in the city and in the village: Pros and cons of the city and village
What is better than a town or village? There is no definitive answer to this question. At least,...
Methodology for describing a business idea and working materials for the development of a business idea
Methodology for describing a business idea and working materials for the development of a...