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How to Create a Viral Newsbreak: Techniques and ExamplesViral newsbreaks help to achieve different KPIs: increase awareness, engagement, and audience loyalty, as well as increase sales if the project is tied to a specific product. At the same time, a viral campaign is often cheaper than a reputational or advertising one. Some people are mistakenly convinced that "viruses" cannot be planned: multi-million coverage and high citation rates are a...0 Comments 0 Shares 11K Views 0 Reviews
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The benefits of the video blogger business: how to turn a hobby into incomeWhat is the business of video bloggers and how to start a career Video blogging has long grown from a simple hobby into a full-fledged business that generates income. The backbone of this business is to create content that engages audiences and, by extension, advertisers. Anyone who has an interesting idea and a willingness to regularly work on the creation and promotion of their videos can...0 Comments 0 Shares 13K Views 0 Reviews
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Neural networks for business and how to work with themWhat are neural networks? Imagine that you need to develop a program that will automatically recognize cats in a photo. You can manually enter the commands "if there are ears, then it's a cat", "if there is a tail, then it's also a cat", and, let's say, the program will understand what a cat is, and easily recognize where it is sitting and where it is lying. But even if you really want to,...0 Comments 0 Shares 11K Views 0 Reviews
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Direct SellingWhy is this type of trading so popular in different parts of the world? Below we have compiled the main advantages: The ability to adapt the product to the needs of customers. Companies that are engaged in direct sales control the entire cycle of selling goods, from their production to sale. This approach allows the brand to quickly receive customer feedback and adapt its products to customer...0 Comments 0 Shares 15K Views 0 Reviews
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Technologies for Small Business Growth: From Startup to SuccessThe impact of digital technologies on the growth of startupsDigital technologies play a key role in the development of modern startups, providing small businesses with tools that allow them to compete effectively in the market. At the very beginning of the journey, it is important to understand which technologies can be useful for your business. For example, building a website and using social...0 Comments 0 Shares 18K Views 0 Reviews
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Bloomberg: Plant closures threaten the entire EU auto industryVolkswagen (VW)'s plans to close its factories in Germany for the first time in history are only the beginning of a large-scale shake-up that awaits the entire EU auto industry, writes Bloomberg. According to industry experts, there are more than 30 unprofitable car industries in the EU, including not only VW enterprises, but also factories of many other companies, including Stellantis and...0 Comments 0 Shares 16K Views 0 Reviews
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Do they hear you when you speak? Assessment methods and ways to develop communication skillsWorld statistics show that large companies lose tens of millions of dollars every year just because of ineffective communication. In smaller companies, the count is in the hundreds of thousands. Therefore, 70% of employers indicate that effective communication is an important skill for potential employees. A low level of development of communication skills immediately makes itself felt. Among...0 Comments 0 Shares 19K Views 0 Reviews
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Basics of etiquette in business and everyday communicationBasics of etiquette in business and everyday communicationEtiquette is not just a set of rules that we follow to appear polite. It is a tool that helps to establish communication, maintain harmony and avoid unnecessary conflicts. In today's world, where work and personal contacts intersect more often than ever, knowledge of the basics of etiquette is becoming important in both business and...0 Comments 0 Shares 16K Views 0 Reviews
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Personal Brand: Impact on Business SuccessA personal brand helps to stand out from competitors and plays a key role in promoting goods and services, significantly influencing the level of sales. Personal brand promotion is a strategic approach that requires understanding the target audience and working through all aspects of the public image. In this article, I will tell you who can promote a personal brand and share my personal...0 Comments 0 Shares 17K Views 0 Reviews