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Dacey Rankins

toegevoegd een audio Marketing and Advertising
2025-10-01 14:41:46 -

Top Tools Every Copywriter Should Use to Improve Their Writing
Introduction: Why Tools Matter in Copywriting Copywriting is often thought of as a purely creative discipline—something that relies only on talent, intuition, and a knack for words. While creativity is at the heart of the craft, today’s competitive digital landscape demands more than raw skill. Modern copywriters are expected to write fast, clear, optimized, and engaging copy that...

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Dacey Rankins

toegevoegd een audio Marketing and Advertising
2025-10-01 14:42:35 -

How to Find Clients as a Copywriter
Introduction: Why Finding Clients Is the Real Challenge Many copywriters discover quickly that writing isn’t the hardest part of the job—finding people to pay for your words is. You can have flawless grammar, persuasive storytelling, and a killer portfolio, but without clients, copywriting remains a hobby, not a business. The copywriting industry is booming, with businesses...

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Dacey Rankins

toegevoegd een audio Marketing and Advertising
2025-10-01 14:45:53 -

What Is Digital Marketing? A Beginner’s Guide
Introduction: From Billboards to Banners Marketing has always been about connecting with people at the right time and place. Traditionally, that meant TV commercials, radio jingles, flyers, or billboards on busy highways. But today, the world is digital. People spend hours daily on their smartphones, laptops, and social media platforms. That’s where digital marketing comes in. Instead...

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Dacey Rankins

toegevoegd een audio Marketing and Advertising
2025-10-01 14:46:56 -

Why Digital Marketing Is Important
Introduction: The Shift to Digital The way people shop, communicate, and consume information has transformed dramatically in the past two decades. Once, businesses relied on word-of-mouth, print ads, and TV commercials to reach customers. Today, consumers scroll through social media feeds, use Google to answer questions instantly, and make purchasing decisions online—often within...

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Dacey Rankins

toegevoegd een audio Marketing and Advertising
2025-10-01 14:47:45 -

The Core Elements of Digital Marketing
Introduction: The Digital Puzzle Digital marketing isn’t just one thing—it’s a system made up of interconnected elements. Think of it as a puzzle: each piece has a unique function, but together they create the full picture of a brand’s online presence. For businesses and marketers, understanding these elements is essential. Focusing on only one channel (say, social...

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Dacey Rankins

toegevoegd een audio Marketing and Advertising
2025-10-01 14:48:49 -

How to Create a Digital Marketing Strategy
Introduction: Why Strategy Matters Digital marketing without strategy is like sailing without a map—you may move, but you won’t know if you’re heading in the right direction. Many businesses make the mistake of posting sporadically on social media, running ads without a clear goal, or producing content without understanding their audience. A digital marketing strategy...

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Dacey Rankins

toegevoegd een audio Marketing and Advertising
2025-10-01 14:49:58 -

How Much Should I Budget for Digital Marketing?
Introduction: Why Budgeting Matters Digital marketing is one of the most cost-effective ways to grow a business—but only if you allocate resources wisely. Too little investment can limit reach, while overspending without strategy can drain resources without delivering results. Budgeting is not just about money—it’s about planning, priorities, and ROI. A clear budget allows...

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Dacey Rankins

toegevoegd een audio Marketing and Advertising
2025-10-02 19:56:38 -

How Do I Measure Digital Marketing Success? (KPIs Explained)
Introduction: Why Measuring Success Matters Digital marketing is not just about creating campaigns—it’s about knowing what works, what doesn’t, and where to improve. Without measurement, businesses operate blindly, wasting resources on ineffective tactics. The good news? Digital marketing provides real-time data that allows businesses to track performance and optimize...

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Dacey Rankins

toegevoegd een audio Marketing and Advertising
2025-10-02 19:58:18 -

Strategy vs. Tactics in Digital Marketing: What’s the Difference?
Introduction: Why This Distinction Matters One of the biggest mistakes businesses make in digital marketing is confusing strategy with tactics. They are closely related, but not the same. Without a strategy, tactics lack direction. Without tactics, strategy remains theoretical. Think of it like a road trip: Strategy = choosing the destination (overall plan). Tactics = the actual...

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Dacey Rankins

toegevoegd een audio Marketing and Advertising
2025-10-02 19:59:20 -

Paid, Owned, and Earned Media: The Three Pillars of Digital Marketing
Introduction: Why These Three Media Types Matter Digital marketing is built on three core pillars: Paid Media, Owned Media, and Earned Media. Every brand, from startups to global corporations, relies on some combination of the three. Paid Media gives businesses instant visibility. Owned Media builds long-term authority and customer relationships. Earned Media boosts credibility...

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