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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2026-02-24 13:09:54 -

How Does TV Advertising Compare to Online Video Advertising?
Video advertising is one of the most powerful marketing formats available today. But businesses now face a major decision: Should you invest in traditional TV advertising, or focus on online video advertising? Both channels deliver visual storytelling, emotional engagement, and brand awareness. However, they differ significantly in targeting, cost structure, measurement, scalability, and...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2026-02-24 13:12:15 -

What Is Cable vs Network TV Advertising?
When planning a television advertising campaign, one of the first major decisions is whether to advertise on network TV or cable TV. Both offer strong video impact and brand-building potential, but they differ significantly in: Audience size Targeting precision Cost structure Geographic reach Programming style Advertising strategy Understanding these...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2026-02-24 13:14:17 -

How Do I Create a TV Advertising Budget?
Creating a TV advertising budget requires more than choosing a random number and buying airtime. A well-structured budget balances: Business goals Market size Target audience Campaign duration Production costs Media placement costs Measurement and tracking Television advertising can be highly effective, but without careful financial planning, it can also...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2026-02-24 13:16:11 -

How Far in Advance Do I Need to Book TV Ads?
Many businesses focus on budget, creative, and channel selection — but fail to plan early enough to secure optimal placements. Booking TV advertising requires coordination between: Production timelines Media availability Seasonal demand Network schedules Competitive activity So how far in advance should you book TV ads? The answer depends on your campaign...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2026-02-24 13:17:38 -

Can TV Ads Include Interactive Elements?
Television advertising has traditionally been viewed as a one-way communication channel: brands broadcast messages, and audiences passively consume them. But in 2026, that assumption is outdated. Today, TV ads can absolutely include interactive elements — bridging the gap between traditional broadcasting and digital engagement. From QR codes to second-screen integrations, modern...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2026-02-24 13:19:01 -

What Is a TV Advertising Rate Card?
If you're considering television advertising, one of the first documents you may encounter is a TV advertising rate card. But what exactly is it? A TV advertising rate card is a pricing guide provided by a television network or station that outlines: The cost of ad placements Available time slots Program categories Audience data Rate variations based on demand...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2026-02-24 13:27:23 -

Is TV Advertising Still Relevant in 2026?
Television advertising has faced significant disruption over the past decade. The rise of streaming platforms, social media video, and mobile-first consumption habits has changed how audiences watch content. With the growth of cord-cutting and digital media, many businesses now ask: Is TV advertising still relevant in 2026? The short answer is: Yes — but it has evolved. Television...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2026-02-24 13:35:40 -

What Is User Acquisition?
User acquisition (UA) is the process of attracting new users to a product, platform, or service through strategic marketing efforts. It focuses on turning prospects into active users by guiding them through a structured journey — from awareness to signup, download, or purchase. User acquisition is especially important for: Mobile apps SaaS companies E-commerce platforms...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2026-02-24 13:36:55 -

How Does User Acquisition Work?
User acquisition (UA) is the structured process of attracting, converting, and activating new users for a product or service. While the concept sounds simple — “get more users” — the execution involves strategy, data, psychology, creative testing, and continuous optimization. In 2026, user acquisition is no longer just running ads and hoping for downloads. It is a...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2026-02-24 13:38:34 -

What Is the Difference Between User Acquisition and Retention?
In the world of digital marketing and growth strategy, user acquisition and user retention are two sides of the same coin — yet they serve fundamentally different purposes. Understanding the distinction is crucial for building sustainable growth in 2026. User Acquisition (UA): The process of attracting and converting new users to your product or service. User Retention: The...

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