Psychology of Brand Perception: How Colors, Fonts, and Images...

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2024-09-04 15:42:37 -

Psychology of Brand Perception: How Colors, Fonts, and Images Affect Customers

Why do we buy clothes from the same brands, consider coffee in a certain chain of coffee shops to be the most delicious and are ready to pay more for flights with a familiar airline? It's simple – we love them (or, in marketing terms, remain loyal). And this love doesn't come out of nowhere — it's created by branding specialists. Branding is not just the development of a logo and...

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