How to Create a Viral Newsbreak: Techniques and Examples

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2024-09-11 12:01:20 -

Viral newsbreaks help to achieve different KPIs: increase awareness, engagement, and audience loyalty, as well as increase sales if the project is tied to a specific product. At the same time, a viral campaign is often cheaper than a reputational or advertising one. Some people are mistakenly convinced that "viruses" cannot be planned: multi-million coverage and high citation rates are a...

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