Retargeting: types, scenarios

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2024-09-18 17:16:51 -

Retargeting is actively used in e-commerce. For example, if a consumer searched the internet for an inflatable boat but closed the page without making a purchase, they may start seeing advertisements for that product in various places from social media to other websites. This reminder can drive purchase completion, which increases the effectiveness of marketing efforts and helps optimize ad...

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