B2B marketplaces yesterday, today and tomorrow: what are they and why do businesses need them?
15-17% of B2B sales in the world today pass through marketplaces - the segment of "business" online sales is growing 2.9 times faster than B2C. In 10 years, the online trading market has grown fivefold. The growth driver was marketplaces, including in the B2B direction. According to the global market research agency Wunderman Thompson, the global B2B market is worth $8.2 trillion and will...
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