How to manage subscriptions and unsubscribes to on-site and off-site newsletters There are 2 pieces of news: bad and good. The bad news is that your subscriber base is degraded by about 22.5% per year. People may unsubscribe, lose interest in your content, and stop opening emails, changing jobs, or changing their email address. And the good news is that if you constantly take care not only of saving, but also of replenishing the database, you can change these statistics to...
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