How Do You Measure the Success of Product Marketing?

σε πρόσθεσε στο Business

2025-09-15 18:55:53 -

Product Marketing Managers (PMMs) play a vital role in ensuring products are positioned, launched, and adopted successfully. But unlike roles that have direct ownership of revenue or leads, measuring the impact of product marketing can be tricky. Success is not defined by vanity metrics or activity volume—it’s defined by business outcomes that reflect adoption, growth, and customer...

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