How Would You Approach Positioning a New Product for a New Buyer...

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2025-09-15 19:00:21 -

How Would You Approach Positioning a New Product for a New Buyer Persona?

Product positioning is one of the most crucial responsibilities of Product Marketing Managers (PMMs). It’s not just about writing catchy taglines—it’s about defining how a product fits into the market, what problems it solves, and why it matters to a specific audience. When you’re positioning a new product for a new buyer persona, the challenge multiplies: you’re...

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