How Do I Align Marketing With Sales and Understand the...

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2025-09-22 15:27:27 -

How Do I Align Marketing With Sales and Understand the Buyer’s Journey?

In B2B organizations, marketing and sales often operate like neighbors who rarely talk: close in proximity, but divided by walls. Yet in a world where buyers are self-educating and moving fluidly between digital touchpoints, alignment between marketing and sales is no longer optional—it’s mission-critical. At the heart of alignment lies a shared understanding of the buyer’s...

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