Business Development – Foundations, Strategy, Operations...

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2025-11-14 20:54:03 -

Business Development – Foundations, Strategy, Operations & Common Questions

Introduction Business development (BD) is one of the most misunderstood functions in modern organizations. Many assume it’s simply another word for sales, others treat it as marketing or partnerships, while some see it as networking and outreach. In reality, business development is a strategic discipline focused on long-term growth, requiring market analysis, relationship-building,...

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