Key Metrics for Measuring Business Development Success: A...

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2025-11-17 18:28:34 -

Key Metrics for Measuring Business Development Success: A Comprehensive 3,000-Word Guide

Introduction Business development (BizDev) is one of the most important growth functions in any organization, yet it’s also one of the hardest to measure. Unlike sales (which follows a predictable pipeline) or marketing (which has traceable campaigns and analytics), business development spans partnership building, opportunity discovery, strategic expansion, and long-term value creation....

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